Andrew McLaughlin

About us

We have over 15 years hands on experience working with marketing agencies around the world implementing their growth strategies, from ideation to execution.

The New Business Agency has been directly involved in more than $100m of agency billings and we’ve implemented business development programs across every English-speaking country.

The agencies we’ve worked with range from husband and wife teams up to the largest group agencies in the world – the process to unearth an effective new business strategy is surprisingly similar.

Now we work with agency founders and owners to show them that it’s possible to identify, engage and win new clients without cold calling, selling your soul or cutting your prices (ideally without even having to ‘pitch’).