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Co-Pilot Program

We help founders who don’t have a background in sales with the strategy and processes to engage their dream clients through our Co-Pilot Program

We make sure you’re in complete control of your agency’s growth strategy, but we’re right there next to you keeping you flying straight.

Why you should join

Good agencies grow organically through word of mouth spreading about the quality of their work. Clients talk about the agency to their friends, change jobs or word gets out by other means.
However there comes a point with every agency where this type of growth hits a ceiling; you can’t keep growing organically forever (at least not consistently with the right type of clients for each stage of growth).
That’s when the founder/owner (who typically doesn’t have a sales background) needs to proactively start approaching new brands that don’t know them. The question is “how?”

What does it involve?

It can be a lonely place trying to grow an agency solo or without business development experience. We help even the most introverted agencies owners comfortably start conversations with potential clients.
We help agency founders unearth the right messaging for their agency and coach them on how to take it to market via a sustainable and consistent growth strategy.

This isn’t a ‘done for you’ silver bullet – we teach founders how to grow their agencies themselves without relying on an external resource or having to learn through trial and error.

How does it work?

We meet with our agency founder clients taking part in the Co-Pilot Program every fortnight in 1 on 1 video calls to help them start building a lead generation strategy around their agency.
We work through each of the 4 steps (capability > market > Idea > Execution) with them on the calls, as well as provide prep & homework tasks, step by step walkthroughs, templates and accountability checks between sessions.
Alongside being able to build a strong, sustainable pipeline, founders learn the process for creating the overarching strategy, meaning they can replicate with a salesperson or provide a solid mandate to an outsourced business development resource in the future.

Time To Grow Your Agency Properly?

Andrew McLaughlin

Still Not Sure
Where To Start?

If you’ve got a specific situation or objective, feel free to get in touch. We can sometimes provide custom solutions to agency growth challenges.